Which Social Platform to Advertise on to Generate Quality over Quantity Leads
18Jan

Which Social Platform to Advertise on to Generate Quality over Quantity Leads

There is no doubt that using social media platforms to advertise is not only a good idea but necessary. But just using the same ad on all of the platforms won’t get you the quality leads that you want.

Importance of Understanding Your Customer
06Dec

Importance of Understanding Your Customer

Here’s the hard truth about running a business: you may have developed the best product or service and you may even offer these at competitive prices, but if your customers are unhappy, you’re not going to succeed. 

Understanding Your Digital Branding is Half the Job Done
29Nov

Understanding Your Digital Branding is Half the Job Done

You’re thinking about creating a digital brand, but you’re unsure how to go about it. You know what your website should look like, but you don’t want to make any mistakes with other parts of your digital presence, especially social media.

Digital Transformation and Optimizing Technology
22Nov

Digital Transformation and Optimizing Technology

Technology is evolving at an alarming rate. It’s no wonder that businesses are struggling to keep up with this digital transformation. The question of how to optimize technology is something every business owner should ask themselves. However, it’s not enough to ask the question; there needs to be a plan for what can happen next.

Which Social Engagement Platform Should You Use?
15Nov

Which Social Engagement Platform Should You Use?

There’s more to social media management than just posting and responding to messages and comments. 

In fact, you probably already have firsthand experience of how multi-faceted social management can be. You need to be able to cultivate a presence, create relevant content, and engage with your audience— all while completing ad-hoc tasks and keeping your business afloat.

Chasing Your Leads or Waiting for a Miracle?
08Nov

Chasing Your Leads or Waiting for a Miracle?

Although lead generation is a crucial step of the sales marketing process, the investment and time spent on these leads won’t make sense unless you close them. To have feasible long-term sales opportunities, they need to have sufficient leads in their pipeline. However, the bugging question for many marketers and sales representatives is, should you chase down leads or do you wait for them to show up at your doorstep.

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