Does Engagement Through Competitions Drive Sales

Does Engagement Through Competitions Drive Sales

Although contests and competitions have been around for the longest time ever, they’re not going anywhere anytime soon. Today, competitions have become an integral element in marketing, especially now that there are plenty of things that are distracting customers from knowing what to choose. With the business landscape being loud, crowded, and competitive, marketers need to adopt strategies that help their businesses rise above the noise, generate more traffic, and increase sales.

We’re living at a time when attention is the new currency. Those who insert themselves into as many channels as possible look set to capture the most value.
Pete Cashmore

For this reason, brands have turned to contests as a means to engage and interact with customers. Actually, many businesses have engrained contests into their sales culture. In the current digital era, enterprises can take advantage of competition to get new leads into their pipeline and increase sales. Competitions may not solely fix all your sales challenges, but they should be part and parcel of every marketer’s arsenal.



Popular Competitions that You can Run to Drive Sales


This is one of the easiest contest marketing methods that involves rewarding your customers with free prizes. To drive engagement and sales, it’s crucial to ensure that only those who have attained some basic requirements are eligible. 


Using polls, marketers can ask customers to answer simple questions with a promise of a special prize. They make an outstanding market research tool. 

Event-based Contests

These are competitions held during a specific occasion in the course of the year, such as holidays and popular social events. Marketers can create contests around such events to engage customers and drive sales. 

Photo Competitions

These contests encourage audiences to post their images holding one of your products to win a specific prize. Such competitions allow you to evaluate your brand’s footprint online. 

Quiz or Trivia Contests

If you want to determine the popularity of your product or get an insight into your customers’ educational level, you can take advantage of quiz and trivia competitions. Quiz and trivia provide your audience with the chance to answer questions for an opportunity to win a particular reward.


Why You Need Third-Party Tools to Manage Your Competitions

Creating a contest involves many moving parts, and it might be challenging to manage and monitor all its intricacies on your own. Imagine performing your regular day-to-day activities, and at the same time, creating a contest, selecting prizes, managing entries, following up the response, and evaluating whether you have achieved the targeted objectives. Due to the complexity of the entire process, you should leverage third-party tools such as Occuz to manage your competitions. 

The advancement in technology has removed the complexity of monitoring, tracking, and testing the viability of your contests.  Third-party tools allow you to create competitions and track the critical metrics during and after a contest so that you can determine which prizes, platforms, and marketing messages resonate with your audiences. The greatest part is that you don’t have to have to understand anything about the technological infrastructure of these tools. They allow you to manage every aspect of your competitions with just a few clicks of the mouse.

Why Engaging Customers Through Competitions Works

Since sales is a behavioral and motivation game, contests introduce prizes taking these elements a notch higher. Regardless of the reward, allowing consumers to participate in something related to your business strikes a primal chord that makes them feel more indebted to buy from your company. Competitions can be very effective if you make them a part of the comprehensive marketing strategy. Here are the reasons why competitions are a great sales driver:

Competitions are Excellent Tools to Initiate Engagement with Your Audience

Contests provide you with the means to connect with customers on a personal level. For instance, holding a photo competition not only taps into the human drive to compete but also makes customers feel valued once their images are displayed on your platforms. More importantly, anybody who takes time to participate in your competitions is naturally invested in your brand and won’t hesitate to make a purchase. 

Enhanced Brand Following

Holding competitions has proved to be one of the most fantastic means of building a loyal fan base for your business. While the level of traffic on your online platforms isn’t the only metric that helps measure the success of your contests, it can help you gauge the power of your promotions. Providing rewards via competitions is a better means of attracting more followers. Once you launch a contest, it can be shared on various platforms and bring more people on board. 

Incredible Data Source

Once you promise audiences a prize after a competition, they’ll be willing to share valuable information that you can leverage in your marketing. Contests allow you to politely ask your customers essential questions such as their age, level of education, what they love about your business, and what they think about your products. You’ll also learn more about your customers from the interaction and conversation during the competitions. However, it would help if you had minimal barriers at the entry point for you to get more information from participants. 

Make Your Customers Your Marketing Team 

When you launch a competition, your fans will spread the word about it on various platforms and invite more participants. Additionally, if the competitions are on multiple marketing channels, social sharing amplifies them and ensures they reach a broad spectrum.  If your competition involves voting, participants will share it as much as possible to rally for support from friends and family. Therefore, besides your existing fans becoming loyal customers after a contest, they can also help market your brand and generate more traffic for your business. This can, in turn, lead to increased sales. 


Final Thoughts

Like other marketing strategies, competitions are practical tools that can help your increase your sales. However, before you start any contest, make sure that they are structured in a way that encourages engagement and social sharing. The goal is to make sure you engage with your audience and get them to help you market your brand to more people. Also, it’s crucial to familiarize yourself with the local regulations to avoid running illegal contests.  


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