Importance of Digital Marketing and Digital Media Buying

Importance of Digital Marketing and Digital Media Buying

T here is simply no way you can promote your business without the digital world. Not only is it necessary, but it’s easy and everywhere. With millions of people online every day, why wouldn’t you?

To continue winning the digital marketing game, your content has to be more than just brilliant, it has to give the people consuming that content the ability to become a better version of themselves.
– Michelle Stinson Ross

There are also many ways you can market your business through digital platforms, either your own or others. The ability to reach a larger audience is far greater than regular marketing.


digital marketing


What is Digital Marketing and Digital Media Buying

Marketing is the act of reaching out to your customers and potential customers to let them know about your product or service.

Digital Marketing

Digital marketing encompasses everything online. Any time you promote or advertise your business online is digital marketing. This can include:

  • Your website
  • Twitter
  • Facebook
  • Email
  • Instagram
  • TikTok
  • YouTube

Any platform you have you can use to promote your business. Sending out email blasts and tweets to let people know about new products or extended hours is all part of digital marketing.

Digital Media Buying

Digital media buying is almost the same thing. It’s still marketing online, but here you buy space on other sites. This can be in many forms and a wide variety of sites. 

It’s basically the upgraded version of your ad on a bus stop bench. You buy space on someone else’s site to advertise your own brand. It can be a banner, a video, or a graphic with a link back to your own site.


Importance of Digital Marketing and Digital Media Buying

The benefits of digital marketing are plentiful. Plus, the options are almost endless. 

Low Cost

Using your own platforms, email, website, and other sources costs you next to nothing. Compared to other types of marketing, your own platforms are a fraction of the cost.

Even buying space on another platform is still less expensive than other modes of marketing. These ads have the potential to be seen by millions of visitors each day.

Easy to Share

Not only can you share your own ads but other people, followers, and customers can, as well. This increases your reach tremendously and therefore, increases your sales.

Return on Investment

What you get in return for your small investment with digital marketing is remarkable. This is very important for any business, but for a small business without much of a budget, it is almost the only way to go. 

World Wide

Digital ads move. They can be seen all over the world. With a few well-placed ads on larger platforms and a link to your online store, your sales can explode all over the globe.

Measuring Effectiveness 

With many other types of marketing, you will wait weeks, if not more to find out if your ad was effective. With digital marketing, you can find out right away.

There are tools available for ads and email marketing to analyze how your ads or newsletters are received. That lets you know how well the ad is doing and whether you need to make some adjustments. 

Easy To Adapt

If your ad is not being viewed or not being received well, you can easily make adjustments. Because digital ads can be edited, you can change the font, the color, the size, the graphic, or anything else that does not seem to be grabbing the attention of your audience. 

Target Your Audience

This is a great advantage of digital marketing and digital media buying. This means you buy ads on platforms that a majority of your target audience uses. But it’s more than just buying space for ads. It’s building a relationship with the site and your audience.

It’s about finding the best time to run your ads. The time of day, the days of the week, or during a massive event, like a sporting event or during increased holiday traffic.

A professional media buyer will understand where and what time your ad will perform best. They will understand the average age of your audience and where they will be and the best time to air your ads for the best results.


When people see an ad on one platform, they may take no notice. But if they see the same ad on several platforms, there is consistency. This helps build your brand and retain loyal customers.

Endless Options

Video, animation, real photos, customer testimonials, or anything else that works best for you and your brand. There are plenty of options in digital marketing and you should use several different types to suit the platform.


Final Thoughts

Use all the tools available to you to engage with your audience and keep their attention. Allow people to engage with you, leave comments, ask questions, and of course, shop. This will build up your brand and your reputation, and ultimately, your sales.

1 Comment

  • This blog was… how do I say it? Relevant!!
    Finally I have found something that helped me. Cheers!

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