Understanding Your Digital Branding is Half the Job Done
W hat’s the next step in your business? You’re thinking about creating a digital brand, but you’re unsure how to go about it. You know what your website should look like, but you don’t want to make any mistakes with other parts of your digital presence, especially social media.
You’re not alone. Far from it, in fact.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.
– seth godin
The digital world is an increasingly crowded space, and making sure your customers can find you through it all is vital to the success of your business. This becomes even more important when you consider that half of the people who visit a website click away within just six seconds if they don’t see what they are looking for.
So how can you make sure your digital branding is on point? Here’s what you need to know about understanding, designing, and maintaining your digital brand across all the channels that matter.
What Exactly is a Digital Brand?
Your branding is more than just logo design or color schemes – this is simply the outward-facing part of your digital brand. Rather than looking at what is literally in front of you, it’s about understanding who you are as a business, your personality, how your customers view you, and what they expect from the services or products they buy from you.
Advertising and marketing communications are bombarding your audience, obstructing your capacity to create a unique connection. The same ability or knowledge is available all over the Internet, but it’s your story and how it’s presented in the digital realm that sets you apart from the competitors.
The goal of digital branding is to develop your brand’s story and presence online. Establishing a genuine relationship with your target audience requires digital branding. It’s all about using your one-of-a-kind service to set yourself out from the competitors.
What’s the Difference Between Digital Branding and Digital Marketing?
Even though digital marketing and branding are two peas in the same integrated marketing pod, they have significant differences. The difference between branding and marketing is that branding is the why, and marketing is the how.
Search engine optimization (SEO), search engine advertising (SEA), email marketing, affiliate marketing, and other methods of attracting customers are all included in digital marketing. It openly supports your service or product to potential clients to encourage them to buy. When it comes to digital marketing, you shouldn’t sacrifice one component of your strategy for another; instead, allocate your resources across your digital marketing strategy and coordinate all of your marketing activities.
Digital branding is more concerned with identifying and stressing a company’s or organization’s worth, whereas digital marketing is more concerned with pushing a product or service based on its quality. Branding would be complex without digital marketing, and digital marketing would be unsustainable without digital branding.
Digital marketing is a means to get your clients’ attention, whereas digital branding keeps their interest and allows them to relate to your product more closely.
Your Digital Identity
Digital branding must be distinct from traditional branding concepts. A brand cannot simply state what it stands for and expect us to believe it. A brand must live out its beliefs before communicating them through digital branding. Content marketing and social networking are two practical tools for establishing your digital persona.
You may find yourself narrating a tale when asked about your origins, what motivates you, or how you’ve attained particular goals. Tell us about the difficulties you’ve experienced and the obstacles you’ve conquered. More importantly, how do those issues affect your offerings or the products or services you’ve created?
It’s critical to understand how the issues you’ve faced relate to your target audience’s demands and needs. Content marketing is best used for producing relevant content appropriate for the various stages of a user’s journey that demonstrates how your product or service is a solution through a strategic succession of content.
It’s worth noting that the superb method to start creating your identity is to provide value beyond what you’re giving. The most fantastic strategy to keep interacting with your target audience is to reinforce your value proposition or why you are better than the competitors. Let’s look at how social media may help you develop your digital persona.
Your brand’s voice comes through in your social media interactions; it can be heard in everything you do, from your status updates to how you respond to criticism. Your social media activity can be used to shape your identity as well as raise awareness.
Start with social listening to help inform your digital persona if you’re not sure where to start. Examine audience conversation to help you develop your digital persona. You don’t have to adjust your persona dependent on the preferences of your target audience. You must alter the way you communicate with your audience, and the experience will shape your identity.
How to Make Sure Your Digital Presence and Communications are Aligned
Once you’ve established your digital persona, it’s time to make sure all your digital presence and communications are aligned. Throughout this process, consider how each of these elements reflects what you’re saying or doing.
Content is King
Between social media posts, email newsletters, website content, blog articles, original reports, videos on YouTube, LinkedIn updates, and the other elements that make up your digital presence, you’ll be producing content consistently. Don’t underestimate the value of this content because it’s what drives traffic to your site.
Choosing Platforms for Your Content
After creating content, think about how many platforms you want to publish that content on. Some suggestions include Facebook, Twitter, LinkedIn, YouTube, Reddit, Google+, and your website.
Google’s Search Engine Ranking Factors
There are many factors Google considers when ranking content in search results. It may not be possible to rank for specific keywords or key phrases because other brands appear on the first page of search results. This doesn’t mean you shouldn’t focus on search engine optimization (SEO).
If you need assistance in making sure your message is aligned across all your platforms, a tool like Occuz 360 might come in handy. With this tool, you can connect all your social accounts and manage them easily with interactive analytics and reporting. Occuz 360 allows you to connect all your social accounts and manage them by posting, scheduled posting, and interactive analytics that let you understand the performance of your channel.
Want to learn more about Occuz 360? Follow the link below and claim your free $300 credits to try out the platform with.