Which Social Engagement Platform Should You Use?
T here’s more to social media management than just posting and responding to messages and comments.
In fact, you probably already have firsthand experience of how multi-faceted social management can be. You need to be able to cultivate a presence, create relevant content, and engage with your audience— all while completing ad-hoc tasks and keeping your business afloat.
The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.
– Kami Huyse
With all that said, of course, we hear you: we know just how overwhelming it can be to run a business while keeping your online community happy and engaged.
However, social media still holds the key to the success of your business. No matter how long your to-do list may be, each and every item in it still needs to be completed.
But who’s to say that you have to manually respond to every message and scour every post for mentions of your company?
No— the good news is that there are plenty of third-party tools and reliable service providers that can help you with all things social media.
Benefits of using a third-party social management platform
Running multiple social media accounts takes a lot of time and effort. But a social media tool can help shoulder some of the work for you. Here are some of the ways you can benefit from a third-party social management tool:
- You can follow key conversations (and respond accordingly)
Social listening and monitoring hashtags can help you join in on important conversations with your target audience. But these are tasks that can eat up your time too.
With a third-party tool, you can filter through the social media noise easily. This way, you can quickly respond to posts, reply to messages, and repost relevant content— all to stay on top of industry trends.
2. You can monitor metrics through analytics
Data is social media’s main currency. It is the driving force behind every successful marketing campaign.
For you to map out the best possible way to capture your customers, you need to be able to see what consistently works and what doesn’t. This means setting up tracking systems, collecting data, processing these, and then summarizing everything through reports.
Sounds like a lot of work? Good thing there are third-party tools that can help you with this.
3. You can comply with platform rules
This isn’t just about uploading square images into the round holes (although that’s pretty important too).
When we say compliance with platform rules, this also applies to legal regulations and guidelines. If you’re not too careful, you could get your account suspended and lose precious leads while doing so. A third-party tool can help you stay on top of this and more.
The limitation of using a third-party provider
Here’s one major limitation about third-party tools: they cost money.
But although this may set you back a bit, they help you make headway in your social media strategy and eventually help you achieve the results that you need.
Choosing The Right Third-Party Social Management Platform For Your Business
There is certainly no shortage of social management tools and platforms these days. To choose the best one for your business, there are several key features that you should consider:
- Ease of use
Understandably, social media management tools require skills and knowledge to configure and operate successfully. However, you don’t want to choose a tool that is exceptionally difficult to use and understand.
For you to take full advantage of the tool, you need to be able to familiarize yourself with the platform and all of its nooks and crannies. So choose one that you can easily understand without the need for elaborate manuals and lengthy training seminars.
2. Support in analytics and reporting
We cannot stress this enough: data matters, especially when it comes to social media.
The tool you choose should be able to help you collect data, synthesize it through reports, and help you come up with an actionable plan that makes sense to you and your business. This way, you can make informed decisions regarding your sales strategy on different social media platforms.
3. Support in social media response and engagement
Your aim is to create an engaged community of followers through your social media platforms. So, naturally, you need to be able to respond quickly, identify opportunities, and engage accordingly. A good social management tool can help you with all these and more. Its goal should be to help you foster a positive relationship with your followers and potential customers.
4. Social channel integration
Your social platforms should not be treated as separate channels that generate different revenue pathways. Rather, they should be considered as a cohesive structure with the same goal and messaging. This is why it is important for your social management tool to be able to integrate with all of your social networks so that you can successfully cross-promote through your channels.
5. Customization Options
You have a business model that is truly yours and unique— why should you employ the same social media strategy as that of other brands? This simply doesn’t make sense.
Sure, there may be some aspects that could overlap, but on the whole, your social management tool should have a specific roadmap to your specific objectives. There is no one-size-fits-all formula to performing well on social media, after all.
You have your own unique target audience, your own unique branding voice, and a unique set of business objectives. To do this justice, be sure to find an agency that offers a personalized experience based on these unique goals.
Choosing the right social management tool requires you to take a deep dive into your business strategy and understand what your specific goals are. Once you have come up with what your desired outcomes are, you can then choose a social media tool that can help you pave the way towards this.
Finding the best possible tool can not only help you manage your task. They can also save you time and effort so you can do what you do best: build your business and keep it thriving.
We recommend trying our Occuz 360 tool, follow the link below to claim $300 in free credits to use the tool.