Which Social Platform to Advertise on to Generate Quality over Quantity Leads
There is no doubt that using social media platforms to advertise is not only a good idea but necessary. But just using the same ad on all of the platforms won’t get you the quality leads that you want.
In the same way you need to target your ads to the people who would buy your products or services, you need to choose the platform they will be more likely to see your ad.
The best marketing doesn’t feel like marketing.
– Tom Fishburne
Start With Your Website
There isn’t much point in advertising at all if you have nothing to offer. People use the internet to check out things they are interested in long before they go to the store.
Your ad needs a link to your website so having great content to offer them will keep them there. This should include great headlines, videos of your product or how-to instructions, images, photos of your product, and customer testimonials.
You should have a blog that provides more detailed information and links to other similar content, either yours or an affiliate. Include guest blogs, any press you have generated, and anything else relevant.
Make it easy to read, enticing, and don’t try to give too much at once. Make your landing page easy to navigate with links, contact information, an easy way for them to shop, and even a chat.
Free offers for goods or services will draw a lot of interest, and the quality leads will stick around. Offering free items for visitors to your physical shop, discounts to people who share or repost your content, and contests can also bring more interest.
Pay For Space
Using social media to promote your company is free, but you should also consider paid lead advertising. This will ensure your ads are seen on the platforms you choose and even what time you want them to run.
Facebook, for instance, has millions of visitors every week. Almost all platforms allow for paid advertising and that can really increase your reach. A great ad that grabs their attention will generate better leads, which leads to better business.
Facebook, Twitter, and LinkedIn actually offer lead generation ads. This means you can collect direct leads with targeted marketing to social media visitors right on the platform.
These include a subscribe option so they can receive your newsletter and other information. Users click on the form, fill it out, and then submit it to you. It’s a great way to build your gated audience and followers.
The best platforms to use will depend on what your product or company is. You need to use the platform that will be most useful to you and your business. Not all platforms will be beneficial.
LinkedIn is all about business. You can make connections with people who can also provide you with leads, tools, other products, and learn about new strategies and approaches.
LinkedIn has tools to help you target your best audience. Improve your reach to people who are more likely to use your products and learn how to nurture your new customers once you find them.
LinkedIn offers a course on how best to use their platform to generate leads for your business. You can connect to people and grow your brand and team up with partners to get the best results.
People access Facebook millions of times throughout the day, on their work computers, on their mobile, while having lunch. You can generate direct and indirect leads from this platform.
People who click on your links can also share your content that allows users you are not aware of to also follow the links back to your website. Paying for advertising on Facebook and also posting content on your business page can generate leads every day.
Plus, customers and potential customers can contact you directly by either posting a comment on your page or through messenger. You can host events, do live videos, and post pictures.
Because Instagram is owned by Facebook, you can post a lot of similar content there, as well. You can pay for ads and also post pictures, videos, and go live. The same tools for advertising on Facebook are available for Instagram.
In fact, the ads for Instagram are created on Facebook, so you can have them running on both platforms for maximum coverage. You can choose the ad you want, your target audience, and how long and when you want them to run.
Because Instagram is all about pictures, your ads and postings will need to stand out. Colorful, interesting, amusing, videos, and whatever else you can use to grab people’s attention.
Twitter is another very popular platform that can really help you connect to quality leads. But Twitter has a lot of users and people tend to scroll through very quickly.
You can buy ads for Twitter and also Tweet out your own content for free. Once you do land a lead, you need to be able to keep them interested. You need a catchy ad that isn’t too complicated.
You should use good quality pictures, appropriate hashtags, and don’t use too many. Offering something free to visitors and links to your site will help get people aware of your business.
Quality leads Through Social Media
Quality leads require quality ads. Make sure your ads are appropriate for your target audience. Your goal is to get them to your website, so your ads and the platform you use are important.
Consistency between your ads and your posted content will make you seem more believable and professional. Getting people to share your content is also important, so give them quality.